Blog

Building Pacific Brand Lab

The journey from generalist freelancer to specialized agency founder how focusing exclusively on commercial real estate branding led to creating PortfolioSync and building a design practice with clear values and purpose.

Fighting Fires to Designing Brands

From USDA Forest Service wildland firefighter to graphic designer how adapting under pressure, clear communication in challenging conditions, and team coordination in the field translate directly to running a design studio and managing client relationships.

The Start of My Design Journey

Learning design through intuition before theory how starting with Photoshop on a touch device shaped a tactile, instinctive approach to composition that still influences work today, even on complex commercial projects.